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<p>I base my professional and personal lives on the principles of neuroplasticity and believe it is imperative for CEOs and marketers to make a “brain connection” with their intended customers.&nbsp; The theories that I put forth in my book, NeuroPreneur, are vital to launching and operating a successful global business no matter the industry.</p>
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<blockquote class="wp-block-quote"><p> As a business person operating a global concern, I apply the principles I use in my personal life to make connections to succeed in the global marketplace. </p></blockquote>
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<p> To bring any business ideas to fruition, you must understand the <g class="gr_ gr_8 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="8" data-gr-id="8">NeuroPreneur</g> principles:&nbsp; especially how the three parts of the brain work. The brain is divided into the following parts:&nbsp; The inner part controls basic instinct. </p>
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<p> The middle part is called the emotional, brain-controlled feeling.&nbsp; The outer part controls logical reasoning. If you understand this basic brain scheme, you can design any approach to hook a customer’s inner brain as the first step toward reaching them.&nbsp;  </p>
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(Source: blog.businesscasestudies.co.uk)

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